Celebration guides · 3 min read

Story, Editorial or Cinematic: choosing your invitation style

Understand the difference between a design, stationery kit and composition, then choose the combination that suits your celebration.

A design choice should change the way the invitation feels, not make you start your content again. In Studio, presentation, stationery and composition are separate choices. Understanding those three layers makes it easier to build something personal.

Choose how the invitation unfolds

Story gives personal chapters a central role. Use it when you want to share illustrated memories, photographs and a few words about the people or moments behind the celebration. Voice notes are optional and guests choose whether to listen.

Editorial puts emphasis on type, photographs and a considered reading rhythm. It suits a concise welcome, a gallery and clear practical information.

Cinematic gives the opening and transitions a more dramatic treatment. It remains a readable, interactive invitation with event details and RSVP; it is not a video download. Guests can pause motion or skip the envelope, and reduced-motion preferences are respected.

Pick the stationery palette

Olive & Ivory has a botanical paper feel. Blush & Sage brings soft colour and romantic details. Midnight & Gold gives the same personal content a deeper, more formal setting. Baby shower artwork adds a storybook direction without requiring personal photographs.

Try your own text against the palette. Contrast, name length and the colours in your photographs matter more than choosing a kit from its name alone.

Arrange the first impression

A Stationery Stack brings layered cards together. Open Envelope makes the envelope and its contents a focal point. Keepsake Collage combines paper, artwork and photographs with a more collected feel.

The composition can work with each presentation style. Think of it as the arrangement of the opening pieces, while Story, Editorial or Cinematic sets the wider reading experience. Use the live demo controls to see font and envelope changes before starting your draft.

Keep decorative text short

A wax seal is designed for initials or a short monogram. Put full names on the name card, a welcoming sentence in the supporting line and longer thoughts in a letter. Use the editor’s sizing and placement controls for small adjustments, then check that overlapping cards still leave the text readable.

One striking photograph often works better than several competing images in the opening. A gallery gives the rest of the photographs room to breathe.

Test the complete experience

Open the demos, choose an occasion and try the invitation on a phone. Change one visual choice at a time and look at both the opening and later sections. Make sure the important details are easy to find without waiting for an animation or playing audio.

When a combination feels right, choose “Make it yours” to carry the selected style into Studio. Edit live, save your draft and publish the reviewed version when you are ready. All styles and editing features are included on every publishing plan.

Make it personal.

Start editing without an account. Sign in to save your draft, then publish when you’re ready.

Start your invitation